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March 18 2016


How Crowdfunding Helps Startups

goCatch founders Andrew Campbel and Ned Moorfield (Photo: supplied)
startups in Hyderabad

"Success is most beneficial if it's shared"- Aptly quoted by Howard Schultz (Chairman, Starbucks). We very often hear people thanking another individual for success, whether it be their parents, mentors or spouse. Have you ever heard of somebody thanking everyone else because of their success?

While thinking about starting a own small business, first of all , concerns one's brain is Funding. Personal savings, loans from friends, relatives, and Loans are the hottest methods to fund a business startup, along with an in depth business strategy, a business person could pitch to Investment capital firms or Private investors for funding. Together with the alternation in era and technology, now we have an alternative way to obtain funding available for the startups which is Crowdfunding.

If you are not really acquainted on the concept, Crowdfunding is definitely an alternative route to increase funds coming from a large number of people online. All that you should do is make a campaign and upload it over a crowdfunding website to make it viral by using social media marketing. Those who genuinely worry about assembling your project and finds desire for the same will help with it. In return, they are going to have a reward or equity because the case might be.

Startups Fund

Because there are various types of crowdfunding, a pair of them which fit best for startups are:

1. Reward based Crowdfunding - Under this sort of crowdfunding, the backer gets a reward to acquire his contribution. This reward could be a handwritten thank-you note or early bird customized product itself. It depicts the gratitude in the project owner towards backer, these are those actions that money can't buy and offers an exclusive feeling to the backer.

2. Equity-based Crowdfunding - Here, people that bring about your campaign would receive equity/shares in the company inturn.

Using this type of unconventional manner of raising funds, the financial woes of entrepreneurs are lowering. They now don't need to knock the entranceway of investors, pitching and convincing them up until the end. You do not need to become frantic and giving presentations to numerous people. All you need to do is present your organization well online.

Crowdfunding enables the entrepreneurs to pitch their idea with a broader audience as opposed to just specific investors. With social networking prevailing a lot nowadays, it really is quicker to find like-minded people to bring about assembling your project. Everyone can help with your idea; you just need to make sure that people be familiar with assembling your shed.

Don't be the product, buy the product!